Traceable eNewsletters are fantastic tools for online marketing

You can create attractive and informative eNewsletters in a WYSIWYG Microsoft Word like environment and automatically send them to clients, subscribers, or custom defined groups.  Tracking software will log the “who, what, and when” whenever a recipient clicks a link in your eNewsletters.  Tracking what recipients click on your eNewsletters allows for deep analysis of what is of interest in your eNewsletters, which provides useful information for your firm or legal organization. 

For example, if you are trying to determine how much a business a new practice area would receive from existing clients, you could create a new webpage on your website detailing the area of the law, and then create a link to that page in your eNewsletter titled “Read More about the Law behind XYZ”.  By determining who and how many people click to “Read More” about the legal area, you would get an honest idea of the viability of creating a new firm practice area.

As always, BlotPoint can customize a standalone eNewsletter application for your website, or integrate it into BlackAcre CMS.  Don’t miss out on this exciting new method of online marketing!